4 Quick Tips to Make Your Marketing Materials Pay Off!
by Nancy J. Wagner

1. Use the word FREE. When sending direct mail, offer a FREE quote, booklet, article, or some small item that helps prospects respond to your offer. The thing to remember is that the word FREE does prompt a prospect to call, especially when they’re doubtful about doing so.

2. Send a series of direct mail pieces, not just one. Don’t rely on just one direct mailing. Instead, plan to send the second mailing 2-3 weeks later and a third mailing two weeks after that. Besides increasing your visibility in front of prospects, your chances of grabbing their attention are higher if you send more than one mailing in a short period of time.

3. Ask questions. Include questions in your ads and other marketing materials to engage the reader.

4. Use headlines. Break up your copy with lots of headlines. Headlines attract readers to your materials and persuade them to continue reading. To learn more about using effective headlines, see the article, “Attention-Grabbing Headlines Make All the Difference!” on page 5.