If you’re like most small businesses, keeping costs to a minimum is a priority every day. Here are some ways to cut costs when it comes to your marketing budget.

Hire subcontractors on a “Work for Hire” basis only. By doing so, any copywriting or artwork generated by your subcontractor is yours to keep and use as much as you want. If you don’t do a ?work for hire,? all images and content are owned by the person/agency that created them, and you must get permission to use them for any future projects...this also means you usually pay a fee to use them each time. Cut to the Chase Marketing™ works only on a ?work for hire? basis. Savings could equal thousands of $$ per year.

Get your newspaper ad designed for FREE...Many newspapers will design your ad for free. Just make sure you give them a general idea or outline of what you want your ad to achieve. Or, hire us to develop a rough outline and copy, then have the publication create the final. Savings from $225+ per ad, depending on size and complexity.

Get FTP information for your website and keep it on file. It’s always tricky getting FTP information when you change webmasters, so avoid the hassle and conflict by getting and storing your FTP info as soon as your site is hosted. Ask for your user name, password and FTP address. Savings equals your time - how much is THAT worth?

Be able to make changes to your website content. A big deterrent for some businesses in keeping their website content fresh is the prohibitive costs associated with paying their webmaster to make the updates. Cut to the Chase Marketing™ uses Page Publisher to give its web clients access to various parts of their website that need to be updated often.

This software is only $99 for lifetime use plus a few hours of setup time. Then, you simply go to a user-friendly screen, type in your new content, and instantly the changes can be seen on your website. Savings vary depending on the work you need done to your site, but based on 2 hours of changes/month @ $75/hour, you could save a whopping $1,800 annually.

Use your own printer to avoid markup on printing fees. Or, use a marketing firm that does NOT mark up printing fees, such as Cut to the Chase Marketing™. Otherwise, markup fees on printing can add 15-30% onto your printing bill. If you’re looking for a printer, check out page 2 to see several recommended printers we use. Savings on a $325 print project add up to $81.25 based on a 25% markup.