Boost Sales: Ideas for Increasing Your Profits
by Nancy J. Wagner

Use your photo. Put your friendly, warm and professionally taken photo in ads, brochures, on your web site and in anything else that you use to sell your services and products. This helps build trust with those less than familiar with you.

Increase big ticket item sales by selling smaller items first. Don’t give up on wary prospects. Gain their confidence by selling them a smaller ite. You’ll improve your chances for selling them the higher priced item when they’re ready.

Gather testimonials and use them! Testimonials, whether added to your brochure, web site, newsletter, or other promotional materials, serve as an immediate way to build trust with prospects. Plus, they give a clearer picture to your prospects of how your services or products can be used.