Every time you talk to a new prospect, whether at a networking event or tradeshow, on the phone during a sales call, or via an email exchange, ask for permission to add their email address to your email list. You won’t believe how fast your email list adds up!

But don’t stop there. Start using that list to send an eNewsletter or other direct email to tell your prospects and customers about how your products or services provide a solution to their problem. Use the email to discuss:

• special offers
• new products or services
• success stories
• announcements
• tips, info and articles
• promotions

If you’re looking for an affordable way to send those email messages, consider using Constant Contact’s ready-made html templates to create your email. I can help you set up the first one; send email to nancy@cuttothechasemarketing.com or call Nancy at 425-415-6427. Visit www.constantcontact.com for a guided online tour.