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Attention Grabbing Ideas for Increasing Sales
by Nancy J. Wagner
PDF Brochures
Wish you could send a full-color brochure to prospects but don’t want to pay expensive printing fees? Eliminate a few days of wasted time mailing your brochure AND printing fees! It’s easy - just have your full-color digital brochure file turned into an Adobe Acrobat PDF file, easily readable by anyone who has or can get the free Adobe Acrobat software. Also offer your full-color brochure on your Web site as a downloadable pdf file or send it via e-mail for immediate delivery to prospects. Another benefit - your designer can easily make changes to the file without wasting more money reprinting. Plus, I’ve saved my clients several hours of print management fees when they require only a PDF file and not a finished printed piece.
Newsletters
Perfect for current customers AND prospects! A newsletter presents the best opportunity you may have to remind companies of your services and capabilities. Also include announcements about your recent feats, success stories and contact info as well as information and tips that will encourage the reader to call you. You can also use your newsletter as a great direct mail piece to new prospects. My clients tell me their newsletters more than pay for themselves thanks to the clients or prospects who call in after each issue is mailed.
Ghostwritten Articles
Want exposure to prospects with a well-placed article but don’t have the time to write it? One simple solution is to have it ghostwritten! Ghostwriting means you hire someone else to write the article for you, but your name is listed as the author. The benefit to you is that the published piece will make you and your company look like the experts you are. The return will be in the amazing number of prospects who will call you!
I’ve ghostwritten articles for companies ranging from software developers to mortgage services. Utilizing my background writing articles for national and local publications, I interview you and other pertinent staff and clients, research all available material , and then write the article. You next suggest any edits, and once the piece has been revised, it’s on its way to appearing in print!
Add a P.S.
Whenever you send out direct mail, postcards and e-mails, include a P. S. at the end. Statistics show that most readers will read the P. S. more often than the rest of the piece. This is a good place to sweeten your offer with a freebie, discount, or additional information that will swing the sale in your favor.