Numerous successful small businesses have used this marketing plan to
develop marketing strategies they currently use to grow their companies,
increase their sales, and keep their marketing efforts consistent and effective.
What makes the "Cut to the Chase Marketing Plan" different?
First, this plan helps you find answers to the most important questions you need answered to increase your sales and build your prospect and customer list right now.
Secondly, this plan helps you uncover the benefits of your products and services from two VERY unique viewpoints: that of your prospect and that of your customer. Each perceives the benefits of your products or services differently; knowing the difference is critical to creating a powerful marketing message that appeals to each.
Secondly, we introduce a 4-step sales process that makes it easy to decide which marketing tools you should use and when you should use them. If you've been wondering what works and what doesn't, this section helps you figure that answer.
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