Are you gearing up for another trade show exhibit and searching for profitable results? Here are some great tips that I can help you implement in order to maximize your buyer potential.

Inexpensive, professional-looking flyers are a great way to state your message without spending a small fortune. These flyers should be available to everyone visiting your booth and will be even more effective if they contain some kind of incentive to buy your product or services after the show. This also helps you save your expensive brochures to hand out to serious buyers.

Invite clients as well as potential customers to your show with attention-grabbing postcards. Make it easy to locate your booth by including your booth number and a location map. You’ll be surprised at the response to your thoughtful invitation.

Always ask for a business card for future contact when a buyer requests a brochure. Make notes on the back to remind yourself what you talked about and what specific information was requested.

Spend your promotional budget on direct mailing and advance footwork. These are the most effective tools for a productive exhibit.

Create a newsletter for value-added info prospects can refer to later. Offer a prize drawing if people sign up for the newsletter, and you’ll get a database of names to send future mailings to!

Don’t forget the press releases! Leave some at the show. And send them out to both clients, prospects, and the press before and after the show.

For assistance with these money-saving ideas and other promotional pieces for your upcoming trade show, contact Nancy Wagner at 425-415-6427 or at nancy@cuttothechasemarketing.com.