PRESS RELEASE
Tiger Gear
Wrote press release focused on the problematic West Nile Virus to provide a ready-made story for news outlets and for coverage on blogs, etc.

SALES LETTER
Andrew Hamilton
Investigative Services
Wrote direct marketing letter used a hard-hitting tactic to get companies to contact the service for help solving a problem with worker’s compensation cases.

PRESS RELEASE
Woofstock
Wrote press release announcing annual event for dogs and dog owners; sent to print publications, online magazines and bloggers along with websites listing online events.

PRESS RELEASE
Yumi
Client self-published a book with the press release offering a ready-made story for small publications; the press release encouraged print publications to interview the author; two other versions of the release were edited slightly to appeal to bloggers.

DIRECT MAIL LETTER
OAKS Fundraising Software
Wrote a direct mail letter sent to private schools on the west coast to encourage them to either send an email or see a free demo of the firm’s revolutionary software. More than 22% of the recipients went to the website to look at the free demo.